I know, I know when RiRi Woo came out a few months ago everybody talked about RiRi and Ruby Woo. But I finally jumped on the bandwagon and bought Ruby Woo.
Ruby Woo is a blue-based red with a matte finish and very good coverage. It's the most matte lipstick I have ever encountered, but it's also one of the driest lipsticks I've used so far. The formula is a little bit waxy and can cling to dry patches but if you put on a lip balm before and make sure your lips aren't dry the lipstick is amazing! It wears for about 6 hours and the matte formula looks stunning.
If you missed out on MAC RiRi Woo, like I did, this is the next best thing!